The Native American Casino and Gaming industry is adapting to the fast-paced change in doing business, which puts immense pressure on the performance of casinos to constantly innovate and improve the customer experience. With this context in mind, Google Cloud partner Quantiphi presents the idea of developing a player centric solution with Player 360. This platform focuses on guiding marketing, product, analytics, and business executives to make informed decisions and enhance the overall player experience. Join us as we discuss how to use this end-to-end platform to understand players and use the latest in Google AI innovations to improve player acquisition and retention.