TRIBALNETONLINE.COM FALL MAGAZINE 20th Anniversary Edition 1999-2019 BlockchainBlockchain BIG DATABIG DATA y2ky2k 1999 2019 20 years passed at the speed of light... are you ready for what's ahead?FEATURE | TRIBALNETONLINE.COM AD Gartner_1 page Ownership Matters Do you hire consultants or use in-house resources? Whether you hire consultants or DIY, Gartner enables organizations to grow their internal capabilities while maintaining ownership and leadership of strategic and technical initiatives. This leads to a higher probability of success for your efforts. Helping Tribal Nations for over 20 years, Gartner supports tribes to equip and elevate leaders and their teams by leveraging 2,200+ full-time subject matter experts and tribally focused delivery teams who understand the drivers and differences within each unique Tribal Nation and tribal enterprise. We support tribal advancement by elevating your people through information, mentorship and unbiased research, resulting in cost savings, risk mitigation, decision validation and leadership development. Work with Gartner to grow your people while increasing delivery success. Come visit our SITE by Gartner booth and participate in the 2nd Annual Tribal Survey. Anyone who completes the survey will be entered into our drawing. © 2019 Gartner, Inc. and/or its affiliates. All rights reserved. CM_I_703492 SITE Strategy & Insights for Tribal EnterprisesWhat's something YOU see as a thing of the past that some people are still hung up on currently? “85% of the people in leadership roles today are still trying to “manage” their teams instead of “lead” them. This has been going on for hundreds of years and most people have not yet adapted to the changing ways of leadership. Todayʼs leaders need to focus on providing less monologue and offering far more dialogue called “conversational leadership,” so no one can feel dictated to.” BRAD WORTHLEY, Business Consultant and Motivational Expert (Author of “Proactive Vs. Reactive Leadership” on p. 52) “I believe a utopian, not dystopian future lies ahead. But, it will be a bumpy road. Technologyʼs exponential evolutionary pace outmatches biological evolution. Machine learning software enables robots for making them “general purpose” machines that cost pennies of electricity, do not get sick, or take vacations. Given that “economics always wins and labor always loses,” our society will be disrupted, as it never has before. And we are not prepared.” STUART KERR, Chief Data Scientist, Pechanga Resort & Casino (Author of “Knowledge Graphs: Next Level Casino Data Infrastructure” on p. 42) What is your opinion or insight on robotics? “Machine learning – as much as it is over-hyped as some amazing panacea, it really opens up a whole new world for information security operations. Being able to categorize things is a big step towards being able to deal with them. Using ML models on data access and use, network traffic, executable scanning, and so on opens up so many options for swift detection of incidents.” MRS. QUINN NINTEAU, Security Administrator, The Mohegan Tribe (Author of “Biometrics—Are the Risks Worth It?” on p. 50) What statement could you give about a technology or set of tools that exists and represents that the future is now? “Iʼd like to know what the effects will be on our society, relationships, brain function, etc. with the profusion of social media and technology that keeps us connected 24/7. Will this enhance the strength of our personal relationships, knowledge and wellness or create isolation, degradation of deep, high-quality thinking and increase stress?” D.J. VANAS, Speaker, Author and Owner of Native Discovery Inc. (Author of “The Future of Leadership is Already Here” on p. 6) “The study of epistemology surmises that everything that will be commonly used in the next 10 years, has not even been thought of yet. I want to see if that grows from us, or in spite of us! And I want to make sure our industry is on the growth side!” JOHN FILIPPE, Executive Director of Technology, Quinault Beach Resort & Casino (A uthor of “Embracing Technology and Santa Claus” on p. 27) If you could time travel 10 years into the future what would you want to know? You will see this theme carried throughout this issue. Hear what some of our contributing writers have to say about the future. Hear more from these featured writers and other industry thought leadersFEATURE | TRIBALNETONLINE.COM | tribalnetonline.com 4 P. 19 THE STATE OF INTERNET SERVICE ON TRIBAL LANDS Copyright © 2019 TribalHub® All rights reserved. TribalHub is the parent company of the organizations: TribalNet™, TribalWise™, TribalValue™ and TribalFocus™. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. Although the author and publisher have made every effort to ensure that the information in this publication was correct at press time, the editor, authors and publisher do not assume and hereby disclaim any liability to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from negligence, accident, or any other cause. E: INFO@TRIBALNETONLINE.COM P: 269-459-9890 F: 269-459-9889 TRIBALNETONLINE.COM TribalNeTmagazine FALL 2019 WELCOME TO TRIBALNET’S MAGAZINE This year we celebrate the 20th anniversary of TribalNet’s annual conference. So I ask you and would love to know; What were YOU doing twenty years ago today? I, was 21 years old and likely downloading songs from Napster to make a mix CD. Or maybe I was asking Jeeves something on a SLOW dial-up connection I had to wait in line to get on at the library on my college campus. After all, I couldn’t just simply yell across the room to Google or Siri like I can today and get an answer for anything I want! I’m sure a picture (printed of course not digital) of me from 1999 would tell a thousand words and definitely would show me still embracing the “grunge” look of the 90’s. Or, maybe I was in overalls sporting a handmade hemp necklace with a scrunchie in my hair. All which by the way all can be found at Target TODAY and is what I plan to wear to this year’s TribalNet conference meet & greet event as we Party Like It’s 1999! I hope to see you there! If you’re ten years younger than me, your memories are likely of a simpler time. If you’re ten years older than me and in the technology industry, I guarantee that you were preparing for Y2K in a real way. We all wondered what would happen when we hit the year 2000. Would computer systems crash, and banking institutions fail? Would things just stop working everywhere and planes start falling from the sky? During this time of uncertainty of what Y2K would bring, one thing we were certain about was that moving from 1999 to 2000 would change the world as we knew it. And we were right... just not in the doomsday way many thought. In 1999 we had no idea what we were on the edge of. And you know what? I’m certain that 20 years later we can say that exact same thing all over again. The more “reflection” I do this year, the more I feel the best part of looking back might just be having the ability to look ahead because just as the theme of this magazine suggests... THE FUTURE IS NOW. So read on and be inspired...don’t wait for the future, it’s already here! Shannon Bouschor TribalHub, Director of Operations shannonb@tribalnetonline.com FROM SHANNON BOUSCHOR TRIBALHUB’S DIRECTOR OF OPERATIONS FALL 2019 AD INDEX 2 SITE by Gartner 13 NATRC 15 Handel IT 21 Microsoft 26 ArcticIT 39 MuralNet 41 intelligentTag 43 Finley & Cook 46 Veeam 47 Gaming & Leisure 57 Innovative-e by Brian Howard, American Indian Policy Institute by Mikhail Sundust, American Indian Policy Institute P. 50 BIOMETRICS — ARE THE RISKS WORTH IT? by Mrs. Quinn Ninteau (A+, N+, S+, CSA+) The Mohegan Tribetribalnetonline.com | 5 PREPARE NOW FOR A MAJORITY-BOT WORKFORCE WORLD P. 29 THE ROLE OF PREDICTIVE HEALTH DATA ANALYTICS TO TRANSFORM NATIVE AMERICAN HEALTH by Dr. William Paiva, Oklahoma State University’s Center for Health Systems Innovation P. 40 by Andrew Trawick, Truvian Group P. 8 by Robert F. Brese, Gartner, Inc. LA LA LA LA LA FEATURES 6 THE FUTURE OF LEADERSHIP...IS ALREADY HERE by D.J. Vanas 8 PREPARE NOW FOR A MAJORITY-BOT WORKFORCE WORLD by Robert F. Brese 14 STRANGE BEDFELLOWS: ADVANCING HEALTH IT TO INCREASE REVENUE IN TRIBAL HEALTH SYSTEMS by CDR Ross Green, USPHS 16 HUMAN RESOURCES: CREATING A BETTER WORLD by Christopher Orozco 19 THE STATE OF INTERNET SERVICE ON TRIBAL LANDS by Brian Howard and Mikhail Sundust 20 THE INNOVATION IMPERATIVE by Michael Tchong 27 EMBRACING TECHNOLOGY AND SANTA CLAUS by John Filippe 29 THE ROLE OF PREDICTIVE HEALTH DATA ANALYTICS TO TRANSFORM NATIVE AMERICAN HEALTH by Dr. William Paiva 32 REHASH THE PAST, OR CREATE THE FUTURE? by Christopher Luter 34 UTILIZING TRIBAL DATA SOVEREIGNTY TO IMPROVE PUBLIC SAFETY by Christopher B. Chaney 38 OWNING THE AIRWAVES: EDUCATIONAL BROADBAND (EBS) SPECTRUM AND BROADBAND ON TRIBAL LANDS by Mariel Triggs 40 LA LA LA LA LA by Andrew Trawick 42 KNOWLEDGE GRAPHS NEXT LEVEL CASINO DATA INFRASTRUCTURE by Stuart Kerr 44 A DIFFERENT WAY OF LOOKING AT PRICING by Andrew Economon 48 TECHNOLOGY PAST, PRESENT AND FUTURE by Bobby Simpson 50 BIOMETRICS — ARE THE RISKS WORTH IT? by Mrs. Quinn Ninteau (A+, N+, S+, CSA+) 52 PROACTIVE VS REACTIVE LEADERSHIP by Brad Worthley 56 CREATING AND PROTECTING INTELLECTUAL PROPERTY IN TRIBAL CASINOS by Richard M. Rader AGENCY UPDATES 12 IHS: Indian Health Service 18 FirstNet 35 DOJ: Department of Justice, NIJ: National Institute of Justice 51 FCC: Federal Communications Commission 54 USDA: United Sates Department of Agriculture Rural Development IT LEADER INTERVIEW 10 Agua Caliente Band of Cahuilla Indians Director of IT Operations PRODUCT SPOTLIGHTS 28 Handel IT 55 Arctic IT MEET YOUR VENDORS 7 Rainmaker a Cendyn Company 36 ImageSource TRIBALHUB HAPPENINGS 10 Associate Member Shout Out 17 TribalWise Online Learning 22 TribalHub Industry Insights 24 TribalHub Membership 30 TribalNet Conference Agenda 33 TribalNet Keynote Speakers 37 TribalNet Conference Networking 53 TribalValue 58 TribalNet 2019 Board Members 59 Thank You Sponsors P. 56 CREATING AND PROTECTING INTELLECTUAL PROPERTY IN TRIBAL CASINOS by Richard M. Rader Cow Creek Information Technology Group, Umpqua Indian Development Corp. TRIBALNET MAGAZINE | FALL 2019| tribalnetonline.com 6 The future is an exciting and sometimes scary place, full of things that will challenge and change the way we live, work and lead. When thinking of the future we often focus on technology because it’s visceral — something we can see and touch. But sometimes, while we’re focused on hardware, changes to social structures or interpersonal communications sneak right up and tap us on the shoulder, announcing their arrival. One area where this has occurred is in leadership, one of the most vital components of success in our communities, economies and the planet. By necessity, the future sweeps away old components and outdated ideas and concepts in favor of more effective ways of operating. For some of the outmoded methods in leadership, the future could not have come soon enough. Outdated models that were not only ineffective but actually caused damage are thankfully heading the way of the dinosaur. And to these, we say good riddance. For two decades, I’ve delivered training sessions to develop more effective leaders of character and the feedback I get from my participants highlights three key areas that happily indicate the future of leadership is already here. COLLABORATION VS. LONE WOLF Anyone who has ever worked for an arrogant or insecure leader who would not accept feedback or work with others knows how frustrating this can be. We live in the information age. Due to technology, conveyance and access to knowledge has never been easier in human history and tapping those limitless ideas should start within our own teams. Collaboration isn’t just attainable, it’s expected in today’s work environment. We live in a dynamic age, and to depend on one mind — that of only the leader — for answers is foolish and reckless. Throughout time, our tribal communities were pros at collaboration and leveraging available human resources for maximum effect. Collaboration means setting ego and pride aside as a leader. It means willingly working together and tapping into the wealth of great ideas to create more eloquent solutions and stronger buy-in from team members. When your team realizes that their ideas matter, they will also understand that they matter. EARNING TRUST VS. EXPECTING IT Anyone who is a member of Generation X or older was raised with inherent trust in figures of authority and those in leadership positions. Millennials have a very different perspective, and although some think it’s based on cynicism or indifference, I believe it’s based on a fierce curiosity and willingness to ask those in leadership to show and prove their motives and trustworthiness. “Do as I say because I’m the boss” is a broken model and only ensures passive aggressive behavior even if it does work in the moment. In our tribal communities, leadership was not an authoritarian affair but conducted through consensus, a basic form of democracy. A leader who wasn’t trusted wasn’t followed. After all, trust is earned, and we are now in an era where that idea is front and center again where it belongs. BEING ADAPTIVE VS. INFLEXIBLE (a.k.a. my way or the highway) Being adaptive in a rapidly changing world is not only vital to success in the workplace but a key to our effectiveness in leadership. Leaders who have “always done it this way” are being pushed aside by leaders who are willing and able to do it better. The goals in our businesses and for our teams may remain evergreen, but our tactics to achieve them can (and sometimes must) change. The best leaders today are the ones who stay nimble, curious, willing to learn and to adapt when they find a better way to do things. Nature teaches us that inflexibility is the first step toward decline, stagnation and death. Our tribal communities have heeded this lesson throughout the millennia, adopting new ways to work together, utilizing scarce resources and conducting business and trade — and we’re still doing it today. What archaic or outdated models of leadership has your organization continued to use? What old, ineffective practices are hamstringing your leadership model? The future belongs to those leaders willing to embrace better methodologies and practices to get better results from their people. And the future of leadership is already here. BY D.J. VANAS PRESIDENT, NATIVE DISCOVERY INC. D.J. Eagle Bear Vanas (Odawa) is an internationally acclaimed motivational storyteller, business owner and author of best-selling book The Tiny Warrior and his newest, Spirit on the Run. D.J. shows people and organizations how to apply warrior spirit principles to create clarity, lead with courage and serve at their best regardless of circumstances and has done so with groups such as Intel, Subaru, P&G, NASA, Costco, U.S. Army, Mayo Clinic and 500 tribal nations. He is the owner of Native Discovery Inc. and can be reached at (619) 271-2113 or at http://www.nativediscovery.com. ABOUT THE AUTHOR The Future of Leadership... IS ALREADY HERE FEATURE | LEADERSHIP OF THE FUTUREtribalnetonline.com | 7 The Rainmaker Group, a Cendyn company, is the premier provider of revenue and profit optimization solutions to the hospitality industry. Rainmaker’s intelligent profit platform helps hotels, resorts and casinos optimize revenue, drive increased profitability, save valuable time & outperform competitors. OUR WORK WITH TRIBES Rainmaker is a proud supporter of the Tribal Gaming industry. Now, as part of the Cendyn family, they are excited to provide a full suite of solutions to help keep the guest at the heart of everything you do. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across your business. OUR MESSAGE TO TRIBES Rainmaker’s revenue cloud gives tribal hotel- casinos the tools they need to drive profit throughout their property. Their revenue and profit optimization solutions are the only science- based solutions that are proven to increase your profit by 5–10%. GUEST VALUATION ANALYSIS Tribal casino hotels make a multitude of decisions based on their best estimates of player value — reinvestment levels, discretionary comps, hotel room access, slot free play offers, and more. The ability to predict a customer’s value accurately flows directly to the bottom line. Consider the implications of overvaluing an overnight guest. That guest could gain access to scarce room inventory, displacing another guest of higher value. The difference in value between these two customers directly translates into lost revenue. ANGIE DOBNEY VP, Gaming & Casino Sales, Rainmaker adobney@letitrain.com MICHAEL BENNETT Chief Marketing Officer, Cendyn MATT CURRY SVP, Head of Sales, Rainmaker JOHN SEATON Chief Commercial Officer, Cendyn FOR MORE INFORMATION VISIT US AT LETITRAIN.COM OR CENDYN.COM | tribalnetonline.com 7 Rainmaker’s long-standing history of working with Tribal and gaming properties has led to the development of a new methodology that redefines and improves the accuracy of estimated guest value. Rainmaker’s scientific approach to guest valuation maximizes profits by utilizing a machine learning technique that continually reoptimizes its own algorithm to maximize accuracy. This methodology also captures key factors like actual win and profitability that are typically overlooked by traditional valuation approaches. The resulting values impact optimal rates for rooms at a granular, segment level, ensuring that a hotel’s most profitable customers have access to valuable room inventory at any given time and receive customized marketing pieces that are relevant. VISIT OUR BOOTH Visit us at booth # 500 at TribalNet! We will be showcasing our revenue and profit optimization platform, made up of guestrev®, grouprev®, and revintel®, as well as introducing the tribal industry to Cendyn’s Hospitality Cloud. Together we offer a complete set of software services to align marketing, sales and revenue teams to optimize strategies and drive performance and loyalty across their business units. | tribalnetonline.com 7 “The sheer amount of data we have at our fingertips with Rainmaker has allowed us to better understand our marketing programming and how successful it is, along with our player development strategies.“ Brian Larson Senior Manager, Revenue & Reservations Cherokee Nation Entertainment RAINMAKER | MEET YOUR VENDOR| tribalnetonline.com 8 BY ROBERT F. BRESE VICE PRESIDENT, EXECUTIVE PARTNER, GARTNER, INC. ABOUT THE AUTHOR D igital business, artificial intelligence (AI), automation and other technological advances are all expected to have a profound impact on who works, how work is done, and the nature of the work that human beings do. Despite a great degree of uncertainty regarding the specific impacts of technological advances, there is broad consensus that learning machines, bots and robots will become increasingly pervasive in work, home and community environments. How are you preparing yourself and your human team to work in this rapidly changing environment? Two uncertain forces will drive the scenarios for which tribal and technology leaders must be prepared. • The capability of machines — Their ability to perform complex tasks, including tasks never before encountered by a particular machine, ranging from machines that are capable only of simple, very limited tasks, to machines that are capable of performing tasks that have high levels of intrinsic complexity, rivaling or exceeding the capabilities of humans. • The human acceptance of machines — The extent to which humans accept the presence of machines and the involvement of machines in a wide range of human activities — mass rejection to mass acceptance. Regardless of where along these two orthogonal continuums the future lies, take aggressive action now, while we are at this intersection of the future of man and machine, to ensure the success of your tribe. This article highlights four lines of action to address three critical vectors to building digital dexterity broadly across your tribe, improving its ability to leverage existing and emerging technologies for better business and government service outcomes. • Technology: Promoting reskilling and continuous learning to keep pace with disruptive tech trends in order to supply employees with easy-to-use, consumer- style technologies; • Engagement: Exploiting techniques anchored in behavioral science such as design thinking so employees readily adopt solutions and can better realize breakthrough business outcomes; and • Diversity: Harnessing diversity and inclusion in all forms to counteract bias and fuel innovation, including diverse talent, diverse ways of thinking, diverse data, diverse suppliers and diverse teams. Mr. Brese has a long history of supporting Public, Private and Tribal enterprises nationally and internationally. Mr. Brese was formerly the CIO for the U.S. Department of Energy, has served in a variety of government executive roles and is a retired Naval Officer. Prepare Now for a Majority-Bot Workforce World FEATURE | AI & MACHINE LEARNINGtribalnetonline.com | 9 TRIBALNET MAGAZINE | FALL 2019 REFRAME YOUR ROLE AS CHAMPION FOR DIGITAL DEXTERITY Technology leaders should personally embrace the latest consumer technologies to build understanding and model digital dexterity for their team. Maximize personal learning via “hands-on” experiences such as using a virtual personal assistant in the office to set task reminders and answer everyday questions. Harness personal learning as a way to more effectively evaluate and champion consumer-style technologies across the workforce. Improve employee engagement by learning how social science can guide the organization to understand customers and colleagues in richer ways than conventional management and engineering do. Then, add social science methods such as design thinking to your personal repertoire and share what you learn to enable development of solutions that users will embrace. Companies with more diverse workforces are more profitable. Leaders benefit from including diverse perspectives in all major initiatives and decisions. Make a point of including someone who differs from you or from the sort of people who have participated previously. RESKILL THE IT ORGANIZATION TO BE A MODEL FOR DIGITAL DEXTERITY Identify technology areas central to developing capabilities that will differentiate the business. Place emphasis on the supply of consumer technologies with compelling experiences for the IT workforce and customers. Identify gaps and build a talent plan for reskilling internal associates in addition to tapping external hires. Scale digital initiatives by expanding innovation pilot efforts from small pockets into the culture at large. Digital innovation processes and product teams should meld more people, not just a few “creatives” into multidisciplinary teams by combining various IT and business functions. Most people advance in an IT organization by knowing the right answers to questions and problems in familiar areas (applications, security, etc.). In digital business, the tribe will work in more dynamic and uncertain new markets and disciplines. The workforce will need to learn from a global, diverse set of customers, and constantly seek new insights and paradigms. The talents within the IT organization will have to become more diverse, and IT staff must work more often on leveraging inclusive-minded, multidisciplinary teams. HELP BUSINESS PEERS DEVELOP THEIR DIGITAL DEXTERITY LEADERSHIP Technology leaders can create a lab where executives try out new consumer-style technologies such as virtual personal assistants. The experience will build their confidence in picking up new technologies and putting them to use. At one digital technology shop, drop-in Thursdays have not just IT and other staff drop-in, but also executive committee members. Put social science to work in practical ways by partnering with HR, facilities and other functions to start a culture change program. Digital business will require culture change across the organization. Leverage a “From- To-Because” framework to identify what behaviors from which to move away; the behaviors to which the team should aspire; and articulate a clear rationale why the change is beneficial. This method disassociates the behavior change from individuals to the organization. Help executive leadership peers obtain a broader array of viewpoints before they make major technology-oriented decisions. Diversity might involve expanding the sources of data used and consulting different people — not just different, but well outside the universe of sources that executives normally consider. For example, consider consulting first-year employees about the digital workplace strategy. UNLEASH DIGITAL DEXTERITY WITH A DIGITAL WORKPLACE STRATEGY The IT organization must shift its services to become more like successful consumer technology providers. Employees want IT services to be as useful, intuitive and easy to discover as the apps on their mobile devices. Flexible and intuitive IT services enable employees to be more mobile, agile and innovative. Accelerate the move to SaaS applications to tap a continuous steam of technology refreshes to gain competitive advantage. Ramp up enablement deployment to ensure employees are able to exploit the new services. Creating the desire to use new technology requires IT to engage much more deeply with the employee community to identify strategies that promote technology uptake. The introduction of new technology often fails or underperforms due to the absence of any group or individual that has responsibility for — and skills to drive — the sustained success of that technology. IT organizations that add proven behavioral science techniques to their skill sets and talent pools will be able to achieve significantly higher rates of workforce digital dexterity. Diversify the data that business users access, such as by increasing data integration and tapping new data from partners, third-party suppliers and other sources. Tap analytic capabilities to help HR perform root cause analysis of the factors that prevent the enterprise from hiring more diverse candidates. Build thought diversity in teams by including people from dissimilar backgrounds with a wider range of perspectives, skills and experience in innovation and digital business programs. CONCLUSION Taking initiative in these four areas to tackle the technology, engagement and diversity vectors of digital dexterity will help prepare your tribe to take advantage of today’s bot- enhanced or tomorrow’s bot-majority world. These actions will go a long way to ensuring a future where humans and machines work together to deliver the business capabilities and tribal functions critical to success. For more information about Gartner: Contact Jannine Salo, Client Director/ Team Lead, Tribal Enterprises, Gartner, Inc. jannine.salo@gartner.comNext >